Grupo Jumex expands its portfolio with the launch of Jumex Hard®, a hard malt-based nectar

Jumex Hard® is manufactured and distributed in the USA in collaboration with AriZona Beverages Company through its subsidiaries and distribution networks. It will initially be available in four variants, featuring some of Grupo Jumex's most popular fruits and fruit combinations: mango, guava, strawberry and pineapple-coconut. These have long been popular in Jumex®'s nectar line, bringing the brand's signature natural taste and authenticity to an exciting new category – allowing consumers to enjoy a refreshing twist on a familiar favorite.

“This launch reflects our commitment to offer products that combine fruits, authenticity and the best quality while staying true to our brand’s heritage and values,” he said Salvi FolchCEO of Grupo Jumex. “We are excited to expand our partnership with AriZona Beverages Company and bring an innovation like Jumex Hard® to market.”

Abid RizviCEO of AriZona Beverages Company, expressed his excitement about the new product: “Our collaboration with Grupo Jumex has been incredibly productive over many years Arizona continues to expand into the alcohol category with the successful launches of Arnold Palmer Spiked and AriZona Hard. We are pleased to introduce Jumex Hard®. This product combines the best of both brands – Grupo Jumex’s fruit expertise and AriZona Beverages’ experience in the US beverage market – to create something truly unique for consumers.”

For more information about Jumex Hard® and its availability, visit www.jumexhard.com

About Grupo Jumex

Grupo Jumex was founded in Mexico more than 60 years ago. It is one of the top companies with the best reputation in the country. The company produces, markets and distributes high-quality fruit drinks. The products are available in Mexicothe USA and many other countries around the world and include a wide range of juices, nectars and refreshing drinks. http://grupojumex.mx/en/

About AriZona Beverages

AriZona Beverages, founded in Brooklyn, NY is proud to be a family-owned American company. Arizona The mission is to provide the highest quality beverages in uniquely designed packaging that is accessible and affordable. AriZona Beverages – maker of America's leading ready-to-drink iced tea – holds a unique position in the global beverage industry with its iconic brand $0.99 big can and “keep it real” no-frills approach to the consumer market. With a loyal following across diverse demographics, Arizona draws inspiration from his large social media following and loyal following. To find out more about the Arizona Please visit drinkarizona.com.

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SOURCE Grupo Jumex