South Florida businesses are embracing Taylor Swift's enthusiasm for the Eras Tour weekend

MIAMI – As Taylor Swift's highly anticipated Eras Tour Taking over Hard Rock Stadium for three consecutive nights this weekend, South Florida businesses are embracing Swiftie Fever with special fan-focused experiences.

From themed ice cream flavors to sing-along trains, the South Florida community is finding creative ways to celebrate the pop superstar's arrival.

Swift-themed events in Miami-Dade:

Sweet Melody Ice Cream: Taylor-style flavors

Sweet Melody, a small ice cream shop in Miami, created three Taylor Swift-inspired flavors for the occasion: “Champagne Problems,” “Bake It Off,” and “This Is Me Chai-ing.” The latter, a brown sugar ice cream made from Taylor's famous chai cookie recipe, is a fan favorite.

“We are definitely the fastest ice cream shop in Miami,” said Mike Romeu, founder of Sweet Melody. “Anytime it has anything to do with Taylor, we’re on board. To the point where people now call us when there’s a Taylor event in town.”

Paradox Miami: Bracelet Making and Photo Ops

At Paradox Miami, known for its immersive, reality-defying experiences, Swifties can make their own friendship bracelets – a popular fan tradition at Taylor's concerts. The activity is included in the price of admission and allows fans to make bracelets and capture fun Swift moments.

“Other Swifties can come by, make their bracelets and take some super cute photos while they’re here,” said Samantha Impellizeri, general manager of Paradox Miami.

Frost Science Museum: Taylor Swift Laser Show

At the Frost Science Museum, fans can enjoy a Taylor Swift-style laser light show synchronized to some of her greatest hits. The event takes place under the museum's 67-foot-tall dome and features an evening of stunning visuals to tracks like “Shake It Off” and “Bejeweled.”

Brightline's fast train experience

For concertgoers traveling from Orlando or South Florida, Brightline has introduced a sing-along train service to enhance the experience. Fans can perform their favorite Swift songs, purchase exclusive merchandise and enjoy Taylor-inspired cocktails like the Lavender Haze as they travel to Aventura.

“This experience was so popular that we added additional trains from West Palm Beach and Fort Lauderdale,” said Barbara Drahl, senior VP of marketing at Brightline.

The excitement extends beyond these venues as Miami businesses welcome Swift's visit in unique ways. From pop-up markets to rooftop celebrations, there's no shortage of ways for fans to get into the Swiftie spirit.

More Miami hotspots joining the Swift celebration:

• Shops in Merrick Park: Hosting a “Swifties for Good Makers” market featuring local artisans to benefit the nonprofit organization Branches.
• Pink Sky Rooftop: A dreamy Swifty in the Sky experience with Taylor Swift-style cocktails and panoramic views.
• The Elser Hotel: Offers an exclusive Eras Tour package including a welcome basket, in-room concert attendance and luxury transportation to the stadium.
• The Gates Hotel South Beach: A relaxing pre-concert retreat with friendship bracelet sets, glamor sessions and a film screening by The Eras Tour

Taylor Swift's weekend in South Florida is set to be a memorable celebration for fans and local businesses alike.

Click here to read Hard Rock Stadium's information guide explaining what fans can expect on concert day.