AXS launches new Apple Wallet tickets at Red Rocks Amphitheater

AXS, the ticketing arm of event giant AEG, unveiled a new, improved ticketing experience for fans in Apple Wallet, debuting at the iconic Red Rocks Amphitheater in Colorado.

This new technology makes it easier and more convenient for fans to access information and manage their tickets in one place, while allowing venues and artists to customize their fans' experience. After adding a ticket to Apple Wallet, fans can access real-time information such as venue maps, parking information and links to mobile food ordering, ticket management and other important event details.

Additionally, the new event tickets allow fans to access Apple Music playlists to boost the mood, check local weather forecasts to plan a ride or concert outfit, and give ticket holders the ability to broadcast their location to find their friends upon arrival.

The experience debuted at Shawn Mendes' show at Red Rocks on October 28 and will continue at all events at the venue throughout the rest of the year. Ticket holders can add their tickets to Apple Wallet via the AXS app or the Red Rocks app on iOS 18.0 or later. AXS will expand the ticketing experience to additional venues in the future.

“Apple Wallet integration is the next cool take on an enhanced fan experience for Red Rocks fans,” venue spokesman Brian Kitts said in a statement. “Our partners at AXS are offering new ways to watch a favorite artist and Red Rocks features like maps, find friends and more.”

AXS Chief Product Officer Justin Burleigh shared similar sentiments, noting, “This will make one of the most iconic venues even more special and engaging for our fans.”

Earlier this month, Ticketmaster introduced updated Apple Wallet tickets.