BuyBuy Baby is closing all stores as part of a “strategic realignment”

Buybuy Baby is closing all of its stores about a year after new owners tried to revive the brand.

The company announced on its website that it would move to an online-only model after recognizing the need for a “strategic reboot.”

“With this postponement, we have come to the difficult decision to close our physical stores until the end of this year,” the company wrote. “We understand that this may be disappointing news and we want all of our customers to know that we did not take this decision lightly.”

BUY BUY BABY BUSINESS SHELL CLOSURE UNDER A BANKRUPTCY AGREEMENT

Buybuy Baby began offering sales on almost everything in the store following its announcement. Gift cards will be accepted in store through October 31st. Shoppers can still use their gift cards online. The company said the registers will continue to be available online.

The company's customer service team will contact customers for all furniture orders.

Buy Buy Baby store with shopping cart return shelf in foreground, Cherry Hill, NJ, January 8, 2023. (Fox News)

Buybuy Baby's attempt at a brick-and-mortar comeback didn't last long. The brand was a subsidiary of Bed Bath & Beyond Inc. until it filed for Chapter 11 bankruptcy in 2023 after years of declining sales and failed turnaround plans.

The BED BATH & BEYOND brand COMES BACK TO PHYSICAL RETAIL

Subsequently, all Buybuy Baby stores were closed as part of the company's bankruptcy.

Buybuy Baby's intellectual property was sold in July 2023 for $15.5 million to Dream on Me Industries, which manufactures and sells baby products and furniture.

Shortly thereafter, the new parent company announced a plan to relaunch its website and reopen 11 stores. According to ModernRetail.com, the company is reportedly aiming for nationwide expansion and plans to reopen 100 stores over three years.

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The news comes shortly after Beyond Inc., which owns brands such as Bed Bath & Beyond, Overstock and Zulily, announced it is investing $40 million in Container Store Group to bring some of its Bed Bath & Beyond products to be brought back into stores.

As part of this new partnership, the companies will use an area within the Container Store's real estate locations to showcase the Bed Bath & Beyond kitchen, bathroom and bedroom range, which will be co-branded.