Instagram introduces best practices to help creators improve their photos and Reels

Instagram has introduced a new in-app feature called “Best Practices” that explicitly tells creators how to improve their photos and Reels on the platform.

In a blog post on Tuesday, Instagram announced the launch of a new section in the app's professional dashboard to help content creators grow their audience.

According to Meta, the new feature will “give creators the information they need to optimize their content, reach more people, and achieve their goals” on Instagram.

The Best Practices Hub provides guidance for Instagram users on topics such as creation, engagement, reach, monetization, and policies.

The Creation category gives users insights into how often they post, how to get more attention with their photos, and how long their Reels should be, among other things. Instagram says the Creation section will also help users demystify features like trending audio and hashtags on photos and videos.

Under Engagement, Instagram users can find insights about their audience and tips on how to understand their engagement metrics. Meanwhile, the Reach category helps Instagram users learn more about the platform's algorithms and the connection between Reels and follower growth.

Monetization will help users understand the different ways they can make money from their videos and photos on Instagram. The Policies category provides guidance for navigating Instagram's Community Guidelines.

In addition to general advice, each category contains personalized tips to give Instagram users an idea of ​​how their account works, as well as educational posts from creators who have grown and succeeded on Instagram.

According to Meta, best practices for creators will be rolled out starting this week and Instagram will continue to expand the feature in the coming months.

Instagram's latest announcement comes a few months after the photography app announced that it would make “Views” its primary metric across all formats, including Reels, Photos, Carousels and Stories.

Instagram says the update will help creators better understand the performance of their content regardless of format. The platform appears to be encouraging creators to refocus on reach with “views,” rather than the traditional metric of followers and likes with content.

Photo credit: Header photo licensed through Depositphotos.