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The best toys on sale for Prime Day in October 2024

Photo Illustration: The Strategist; Photo: Retailer

Prime Day in October is here. To find the best deals in each category, follow them all our Prime Day coverage.

Amazon's Prime Day in October promises discounts on everything you can imagine – from vacuum cleaners to beauty products. The sale runs for two days, Tuesday October 8th and Wednesday October 9th. And like past Prime Days, the sheer volume of deals can make it difficult to find worthwhile deals on things you actually need or want. So my Strategist colleagues and I sort through the clutter to find the ones that are really good. While they focus on home items, fashion and more, I focus on my particular area of ​​expertise: toys. Below you'll find building toys, board games, dolls, role-playing games, science kits and more for kids of all ages. Everything is here at least 20 percent off, and I've included mostly toys that we've already written about or that are from brands we know and love. The holidays are just around the corner and Prime Day in October is a great time to buy gifts. That's why I organized the list by price – you can use the table of contents to skip ahead depending on how much you want to spend. I also made the effort to research past sales prices to ensure that the deals I recommend are genuine.

Unless you have a very specific toy in mind that you want to see on sale, I think the best toys to buy on Prime Day are often basic sets of building toys like LEGOs and Magna Tiles, since they work with your The child grows with them, which keeps them busy for many years. I also think it's an excellent time to invest (and save) on expensive toys like a play kitchen or balance bike, especially if you can hide them away until the holidays; I admire a beautiful wooden kitchen from Tiny Land, whose price is a little easier to justify at 29 percent off. Finally, I recommend purchasing several smaller toys – be it Hot Wheels cars like this set of 50, mini Squishmallows, or Play-Doh cans – as this will help you get all the party favors out for your child's next birthday and gnome decorations ready for every child in the family.

Sarah's Silks Rainbow Fairy Wings

Sarah's Silks dress-up toys and play scarves are constantly recommended to us by parents and teachers. This set of rainbow wings is a strategist favorite and is suitable for children of all ages.

Ravensburg Pokémon Labyrinth

Here's a classic board game that helps bridge the gap between serious Pokémon fans and those fans' friends and families who are much less familiar with the trading card game. It's easy to learn and fun to play (it's really just a standard board game with a Pokémon theme), even if you've just learned who Gengar is.

Green Toys submarine

Green Toys is one of the best toy brands to shop on Prime Day as it regularly offers deep discounts. The toys made from recycled plastic are popular with children and parents and last a long time.

Bratz Original Fashion Doll Felicia Series 3

Felicia is part of the original line of Bratz dolls and wears the Y2K outfits to prove it. Whether you're buying it for yourself or an adult collector friend, there's no judgment here, but at less than $20, it's also an affordable gift for your 8-year-old daughter.

Selieve walkie talkies for children

Over the years, I've heard from dozens of parents that providing elementary and middle school children with walkie-talkies is a great way to reduce screen time and get them outdoors. Featured in our guide to the best gifts for 5-year-olds, this set is 30 percent off today.

MAGNA-TILES Jungle Animals 25-piece magnetic building set

There are a lot of great deals on Magna-Tiles these days (including the Downhill Racer set), but I like this jungle-themed set because it includes poseable animals and is affordable enough to bring to a birthday party.

Melissa & Doug Fold & Go Mini Dollhouse

A collapsible dollhouse is a great solution for living in a small apartment. This one from Melissa & Doug is a toddler-friendly classic that's bigger than it looks and at almost half the price.

Squishmallows Original 5 Inch Plush Set of 10

Squishmallows are as popular (and collectible) as ever – especially the small, five-inch ones that don't take up an entire bed. This set of ten makes a great gift for a special tween or a fun gift for a couple of cousins.

NATIONAL GEOGRAPHIC Science Kit & Rock Collection Advent Calendar 2024

If you're tired of Advent calendars full of candy or disposable toys, try this one. Every day for 24 days, kids can unlock something science-related, from collectible gemstones to experiments like growing crystals and making test tubes glow.

Hot Wheels RC Barbie Corvette

Of the many Barbie collaborations I've seen since the film's release, this remote control car is still my favorite. It offers space for two Barbie dolls and is fun to drive even without RC experience.

Melissa & Doug Astronaut Costume Role Play Set

Melissa & Doug make some of the best, most affordable dress-up clothes for kids. So if you don't already have an astronaut outfit in your costume suitcase, today is a good day to get one on sale.

LEGO Classic Vibrant Creative Brick Box, art and craft toys for children

There are always LEGO sets on sale for Prime Day, but I think it's a better investment to stock up on perpetual sets while they're discounted.

Barbie Camper Playset, 3-in-1 DreamCamper

Barbie's RV may have looked different when I was a kid, but the idea is a classic and an incredible gift, especially at over 50 percent off. This transforms into three different vehicles and comes with tons of accessories like fishing rods, marshmallows on sticks, a picnic table and even tiny toothbrushes.

Yoto Player (3rd Generation) + Create Your Own Card - Bluetooth Audio Speaker for Kids

Yoto Mini Audio Player (2024 Edition)

Yoto audio players are among the most recommended devices by parents because they provide fun and educational content for children without a screen. They appeal to a wide age range and can function as a family-friendly 24-hour radio station, daily podcast, night light and alarm clock.

Toniebox starter set with Spidey, Ghost Spider, Spin, Black Panther and Playtime Puppy

At the moment my almost 2 year old son prefers playing with his Toniebox to the Yoto, probably because the figures look more like toys. In addition, he has been able to use it independently since he was eleven months old. This is a great starter set for Spidey fans and a very good discount.

Hot Wheels set of 50 toy trucks and cars

This box of 50 different Hot Wheels cars could serve as party favors, gift items, or small bribes for “good behavior” for years to come.

Playmobil Junior & Disney: Cinderella's Castle

I recently saw this Playmobil Junior Cinderella Castle set at a toy fair and was tempted to stay and play with it for a while. It's designed for children aged 1 and up – the pieces don't pose a tiny choking hazard like the “normal” Playmobil range – and it has lots of surprises in store, such as castle parts that rattle when shaken, a removable dress for Cinderella, etc real work slide.

LEGO DUPLO “Wild Animals of the World” building set.

This adorable LEGO Duplo set features 11 pairs of adult and small animals and their natural habitats spanning seven continents. It's a wonderful way to promote language development and fine motor skills at the same time.

Avenlur Hazel 5-in-1 Indoor Fitness Playset for Kids

If you have a toddler who climbs on everything in your house like me, this Montessori-style indoor play studio from Avenlur on sale is perfect for you. It redirects excess energy and helps children master balance and climbing skills.

Tiny Land play kitchen for children

There are lots of great play kitchens out there – but if I had the money I would buy a wooden kitchen with a retro feel. This one from Tiny Land Toys is still a treat, but if you've ever had your eye on something like this, now is the time to pounce.

Strider 14X sports balance bike

Strider bikes are among the most popular balance bikes for children because they are durable, easy to ride, and have a high resale value. This isn't the cheapest I've ever seen, but it's a solid discount on a toy you'll have for years.

Apple AirPods Pro 2

Many tweens and teens will value a pair of Apple AirPods Pro over any toy, and that's almost as affordable as it gets.

The strategist is designed to deliver useful, expert buying recommendations across the e-commerce landscape. Each product is independently selected by our editorial team for you to read about Here. We update the links when possible. However, please note that offers may expire and all prices are subject to change.

By Vanessa

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