Voters were repelled by the voter denial and the overturning of Roe — and attracted by economic proposals

“This shows how important the economy and the cost of living are especially during this time and how open people are to possible solutions to reduce the cost of living,” said Democratic pollster Aileen Cardona-Arroyo of Hart Research Associates, who conducted the survey with Public Opinion Strategies, a Republican polling institute.

One economic proposal — “tariffs of up to 20% on goods from all countries” — was not as popular: 44% said they would be less likely to vote for a candidate who supported that policy, and 35% said they would it would be more likely to support this candidate.

While economic policies could sway voters toward a candidate, the survey also finds that voter denial could deter them.

A majority of voters surveyed – 52% – say they would be less likely to support a candidate who said Trump won the 2020 presidential election, making it the least popular position tested in the survey.

Voters across swing groups, including suburban women, independents, moderates and seniors, say they would be less likely to support a candidate who denies the election results. The position has only positive implications for Trump's voter base, which includes self-described MAGA Republicans and conservatives.

Trump is still in an extremely close race with Vice President Kamala Harris in the NBC News poll, with both candidates supported by 48% of voters. That's because voters judge candidates on a range of issues, with Trump getting higher marks than Harris on tackling the cost of living and immigration, while Harris has a significant advantage on abortion and a lead on competence and representing change has.

When it comes to immigration, voters lean toward two immigration policies tested in the poll: 62% said they would be more likely to vote for a candidate “who supports deploying the military to the border to stop illegal drug and human trafficking.” .

And half of voters surveyed say they would be more likely to support a candidate “who favors increasing deportations of undocumented immigrants” (although the question did not specify which or how many undocumented immigrants would be deported).

When it comes to abortion, a majority of voters say they would be more likely to support a candidate who supports “a federal law to restore a nationwide right to abortion.” Meanwhile, support for the Supreme Court's decision, Roe v. Repealing Wade was largely unpopular: 52% said they would be less likely to support a candidate who supported that decision.

Voters were divided over a candidate who believes the abortion issue should be left to individual states. 42% said they would be more likely to support a candidate with this position, and 42% said they would be less likely to support that candidate.

The NBC News poll of 1,000 registered voters, 898 of whom were reached by cell phone, was conducted Oct. 4-8. The overall margin of error is plus/minus 3.1 percentage points.