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Wells Fargo Arena in Des Moines will become Casey's Center under a new deal

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Casey's General Stores will replace Wells Fargo as the naming rights partner for the arena at the Iowa Events Center.

Wells Fargo Arena will become Casey's Center on July 1, 2025, when the venue's contract with Wells Fargo expires.

“We have been proud to call (Iowa) home for nearly 60 years, and today we celebrate a new chapter with the announcement of Casey's Center,” Darren Rebelez, Casey's president and CEO, said during a press conference at the Deal was announced on Monday. “Casey’s continues to evolve into a bigger and better version of ourselves.”

Polk County Board of Supervisors Chairwoman Angela Connolly announced the 10-year partnership between Polk County – owner of the Iowa Events Center and Arena – and Casey's during the press conference.

“This venue is deeply meaningful to many in Iowa, the Midwest and beyond, and we are grateful to be a part of the popular sporting and entertainment events held here,” Connolly said. “Casey’s has a long history in the state of Iowa and has deep roots in communities across the state and beyond.”

What else is changing at Wells Fargo Arena besides the name?

The naming partnership is the first of its kind for Casey's. In addition to the name change, Casey's Center will also offer Casey's pizza and other Casey's-branded snacks for sale at events.

What is the history of Wells Fargo Arena in Des Moines?

Wells Fargo Arena opened on July 12, 2005 as part of the new Iowa Events Center complex. The arena cost $99 million – nearly $160 million in 2024 dollars.

The first event was Tony Hawk's “Boom Boom Huck Jam” two days later. The first musician to perform at the arena was Tom Petty and the Heartbreakers on July 18, 2005.

With an area of ​​over 35,000 square meters, the venue can accommodate 15,000 to 17,000 people depending on the attraction.

As of 2015, Wells Fargo Arena hosted over 1,500 events, attracting over 6 million attendees and generating over $64.5 million in economic impact for Des Moines, according to the Greater Des Moines Convention and Visitors Bureau.

What are the biggest concerts at Wells Fargo Arena?

Since 2005, the arena has hosted some of the biggest musicians, including Taylor Swift, Elton John, Justin Bieber and Drake.

George Strait holds the record for the largest concert attendance at the arena with 15,843 performances in April 2014. Fellow country artist Garth Brooks holds the record for the largest concert attendance at the arena with over six shows totaling 94,214 in attendance.

The arena is home to the Iowa Wolves of the NBA G-League, the Iowa Wild of the American Hockey League and the Iowa Barnstormers of the Indoor Football League. The arena has hosted first- and second-round games in the NCAA men's and women's basketball tournaments and has hosted the Iowa high school state wrestling and basketball championships since 2006.

Cooper Worth is a service/trends reporter for the Des Moines Register. Reach him at [email protected] or follow him on X @CooperAWorth.

By Vanessa

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