Your iPhone could soon be the perfect partner for sporting events, performances and shows

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Short summary

Ticketmaster is the first to use enhanced e-tickets in the Apple Wallet app, adding venue information, playlists and location sharing.

This is currently a limited launch available only in the US.

Using Apple Wallet to store your digital concert tickets will make those tickets much more interesting and useful too. Apple has made digital ticketing much more powerful, and concert and sports giant Ticketmaster is the first major company to show what it can do.

As with previous Apple Wallet innovations, this one is coming to US iPhones first. However, it is expected to be adopted on a larger scale, especially by global companies like Ticketmaster. The new features require iOS 18 or later and will roll out this month before rolling out to other regions in 2025.

Ticketmaster calls it an “experience” rather than an e-ticket, and that’s fair: there’s a lot going on here.

What do digital tickets with Apple Wallet offer?

In fact, Apple Wallet allows ticket sellers to provide an e-ticket, which is also a useful little app – so if you're traveling to a sporting event or concert, it'll tell you where to park or how to get there by train. What the weather will be like at an outdoor event and how to find the right part of the venue.

Additionally, the ticket may offer a themed playlist to set the mood, and it may also provide quick access to location sharing features so you can find your friends before, during or after the event.

Ticketmaster will be using the new ticketing system later this month in LA for Los Angeles FC's home game, as shown in the image above. It's coming to Miami later in the year and then more events in 2025.

It's an interesting use of technology, but it's unclear how transferable these tickets will be if you decide you can't go and want to give your ticket to someone else. Currently, e-tickets can only be transferred between two accounts within the Ticketmaster app, and only if Ticketmaster has activated ticket transfer.